Digital Marketing Executive Job at 2Bros Services, California

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  • 2Bros Services
  • California

Job Description

Digital Marketing Job Requirements and Responsibilities:

  • Plans and executes all web SEO/SEM database marketing email social media and display advertising campaigns.
  • Designs builds and maintains our social media presence.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans executes and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Utilizes strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Collaborates with agencies and other vendor partners.
  • Evaluates emerging technologies.
  • Provides thought leadership and perspective for adoption where appropriate.

Digital Marketing Qualifications / Skills:

  • Creating and maintaining client relationships
  • Selfmotivated yet customerfocused
  • Proficient in marketing research and statistical analysis
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate

Education Experience and Licensing Requirements:

  • Bachelors or masters degree in marketing or a related field
  • Proven working experience in digital marketing particularly within the industry
  • Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website and marketing analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends SEMRush etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Working knowledge of HTML CSS and JavaScript development and constraints

Job Tags

Work experience placement,

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