Job Description

Company Overview:

GU is a UNIQLO sister brand within the Fast Retailing group. GU aims to achieve our mission of “Allowing everyone to enjoy fashion easily and freely.” GU offers seasonal fashion and reliable quality at amazingly affordable prices. GU has about 450 stores, mostly located in Japan, with some in Mainland China, Taiwan, Hong Kong and SoHo in NY. Our goal is to expand GU stores throughout the U.S. Market in the future.

Position Overview:

We are seeking a creative and style conscious Freelance Content Creator to join our team. In this position, you will be responsible for market research and transforming content ideas into visually engaging assets such as videos, images, and infographics, focusing on GU’s offerings. You’ll collaborate with our Marketing and Ecommerce team to create impactful digital content that resonates with our audience, enhances engagement, and drives sales

Your responsibilities will include:

• Content Creation: Develop engaging social media content, including videos, images, and infographics, designed for various platforms such as Instagram, TikTok, Facebook, and more.
• Collaboration: frequent in-person collaboration with the marketing team and GHQ to ensure content strategies align with brand and retail objectives, driving increased engagement and sales.
• Conceptualization: Transform creative concepts into compelling content that effectively showcases our products and brand identity.
• Brand Alignment: Ensure all content adheres to GU’s brand guidelines and consistently reflects our voice and visual style.
• Content Shoots: Organize and conduct content shoots 1-2 times per week, focusing on products and lifestyle imagery.
• Editing and Production: Edit and produce 4-5 high-quality pieces of digital content each week for social media and marketing purposes.
• Graphic Design: Design and create visuals, including photos and videos, for digital use and retail print materials.
• Other duties as assigned by manager
• Frequent in person collaboration

Qualifications/Requirements:

• Bachelor’s Degree with major in Marketing, Communications, Public Relations, Journalism or related disciplines
• At least 1-2 years' experience in the fashion industry, preferably in marketing, or related disciplines
• Proficiency in creative tools like Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.).
• 2+ years of demonstrated experience in creating engaging social media content, particularly on TikTok and Instagram.
• Strong understanding of the retail and fashion industry, with an eye for trends and visuals
• Ability to turn ideas and concepts into visually appealing content that captures the essence of GU’s brand.
• Experience in maintaining a consistent brand voice and visual identity across all content.
• Strong communication and collaboration skills
• Is self-motivated, proactive and possesses a strong work ethic
• Is curious and able to share new ideas to help build and grow the brand

Location & Hours:

• Location: SoHo New York Office
• This is a hybrid role requiring 3 days at GU office and 2 days remote (schedule adjustment may be required occasionally to support business needs).

Hourly Rate: $28.00/hr.

*The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.

As an Equal Opportunity Employer, GU USA/UNIQLO USA does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state, or local law.

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