Job Description

R ockabye Baby - Creative Marketing & Branding Manager (Full Time Position)  

We are an independent record label based in the Silver Lake area of Los Angeles and are looking for a Creative Marketing & Branding Manager for our lullaby series Rockabye Baby, part of the umbrella company CMH Label Group. Rockabye Baby is an evergreen brand built on irony, humor and great lullaby music for babies and adults alike. The ideal candidate would have 10+ years' experience working in music marketing, social media and branding. 

Primary Responsibilities  

· Oversee Rockabye Baby marketing on all fronts; social media, website, digital advertising, video/content, animation, email marketing, influencer marketing, brand partnerships.

· Experience, knowledge and interest in branding in and outside of the music industry including how to integrate new branding elements and best practices.

· Involved in all aspects of the brand; from album art, animations to special packaging and vinyl.

· Maintain, help develop and grow the voice and visual identity of the brand on all fronts.

· Work with the brand manager on all aspects of the brand development, direction and potential growth.

· Develop and implement high-level marketing strategies and oversee the development and execution of compelling, effective marketing campaigns. This includes working closely with our outside marketing consultant.

· Drive the growth of the brand in both domestic and international markets.

· Manage and direct Rockabye Baby’s social media team (internal and external).

· Liaise and coordinate with internal art department on artwork and branding projects.

· Brainstorm and help implement campaigns with internal sales team on DSP platforms, digital marketing, and radio. 

· Liaise and coordinate with relevant external teams—e.g. partner labels, brand agencies, PR company.

· Use broad knowledge of music to help A&R upcoming digital and vinyl releases.

· Track campaigns and analyze how they impact revenue / brand awareness.

· Oversee aspects of the Rockabye Baby brand outside of marketing, as is sometimes required at a small company like CMH Label Group. 

Qualifications  

· 10+ years’ experience in music and brand marketing at a record label and/or an established brand.

· Understands all elements that are needed to create a cohesive and recognizable brand; from color palette and logos to collaborations and marketing outreach.

· Deep knowledge of all social platforms along with music streaming platforms like Spotify, YouTube, Apple Music and Amazon and best practices on all.

· Experience driving digital music marketing, putting together marketing and advertising plans on social media and DSPs.

· Ideally knowledge and interest in the baby/children’s space along with being able to position the brand for an adult audience.

· Because our core audience generally cycles out of our music when their child is no longer an infant, an important part of the job is how to implement ideas on how to continually reach a new audience and grow the existing one.

· Has supervised staff internally as well as outside contractors. Ability to lead and manage individuals, as well as develop and manage teams. Skilled at overseeing the completion of projects and meeting deadlines. Good at encouraging and advocating for individuals, along with holding them accountable.

· A visual storyteller who has produced compelling and engaging content.

· Excellent at building and managing timelines for projects while also paying attention to what else is in flow. This can be anything from album art to influencer marketing.

· Able to adapt quickly and shift priorities and focus when timely opportunities (or challenges) arise and lead a team through those shifts. 

· Have a deep understanding of color, printing and has experience overseeing and producing both physical and digital products.

· Wide knowledge of e-commerce and in particular Shopify sites, email marketing and experience with Mailchimp or similar email marketing platforms.

· Broad knowledge of music from many different eras and genres.

· Knowledge of copyright law with regards to trademarks would be a real bonus 

Attributes  

· Good taste, wit, sense of humor and can appreciate a clean, simple aesthetic.

· A mature person who is thoughtful and considered in their approach to the brand.

· Someone who’s willing to take the time to learn about the brand, ask questions and gain knowledge.

· Collaborative, someone who enjoys the creative process with considerable input from others.

· Quick on your feet and fast where needed, while also having thoughtful responses to emails and anything pressing. 

· Super-organized, open, honest and a great communicator who is willing to share even unpopular opinions and suggestions. 

· Passionate about music and pop culture.

Please submit your resume and a separate cover letter explaining why you feel you are a good fit for the job to be considered for the position. Include bullet points highlighting relevant skills and experience. Please put the title “RB Marketing Manager” as the subject title of your e-mail and include a link to your website or portfolio. Full time salary range between $70,000 to $100,000 per year, commensurate with experience and qualifications. This position is based at our office, with the ability for the employee to work remotely from their home part of the week if they so wish.

Benefits offered to full time employees after an orientation period: Health and dental plan (company pays a portion of the premiums), vacation, sick/personal leave and 401(k) plan.

CMH Label Group is an equal opportunity employer and will consider for employment qualified applicants with criminal histories in accordance with the California Fair Chance Act and the Los Angeles Fair Chance Initiative for Hiring Ordinance.

Thank you for your interest.

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