Job Description

About This Role

BIGO LIVE's Content Programming and Management team sits within our Marketing Department whose goal is to oversee a platform-wide content programming strategy that creates understanding and symbiosis between our creators and communities. Serving the North America market, this role serves to ideate, plan and execute content programs and initiatives that are globally/locally relevant to develop our diverse content ecosystem by leveraging the market trends insights and BIGO LIVE in-app functions. You'll need to demonstrate the ability to organize a creative process, communicate their intent and progress, and measure their results against clearly communicated business outcomes.

Responsibilities

• Identify, strategize and innovate content initiatives to serve business growth and increase user activeness by leveraging our core product functions
• Create, plan, and execute programs and events, including seasonal events, core-community events and identifying new opportunities to increase engagement for all creators related activities and partnerships
• Create and manage content calendar and project roadmap including schedule, objectives, roadmaps, promotion tactics, and step-by-step action plans etc.
• Actively innovate and plan content partnerships with both internal and external creators for new content ideas and support content creation and brand growth
• Set key performance indicators (KPIs) for content campaigns, such as DAU, engagement, retention, livestream hours, watch time, and measuring campaigns' performance against the KPIs
• Develop company overview and project presentations for business meetings and pitch on new content opportunities
• Monitor and analyse market and industry trends, hashtags, new topic, emerging content creators, and competitor performance to strategize on company's content activities
• Act as the main interface between the content and marketing team; Work with cross-functional teams including creative, user operation, legal, finance, PR to develop joint platform plans
• This position may require travel, both domestically and internationally, as necessary to fulfill job responsibilities. Travel frequency and destinations will vary based on business needs and specific job duties. All travel arrangements will be coordinated in accordance with company policies.

Qualifications :

• Bachelor's degree above
• Minimum 5 years of experience in a creative producer or content marketing role in the tech or entertainment industry
• Extensive experience in campaign management and creator partnerships is a must
• Proven and demonstrable track record in creating new content ideas and producing live content
• Must be proactive, fast-thinking, self-starter who can own and lead projects; comfortable with fast-pacing environment
• Ability to work cross-functionally across multiple teams, stakeholders, and time zones
• Solid knowledge about the Internet users, market trends and major social platforms
• Strong analytic skills; Ability to derive actionable insights from campaign metrics and marketing data
• Strong attention to detail and organizational skills while working within tight deadlines and resource constraints

Benefits:

• Competitive pay package that includes a base salary and performance-related bonus.
• Generous paid time off starting at 4 weeks + 10 sick days and 9 Holidays per year.
• Free medical, dental, and vision insurance
• 401k
• Housing benefits if living within 5 kilometers from the company
• Free gym membership

We compensate competitively, commensurate with experience.

About BIGO

WHO WE ARE

BIGO is a fast-growing Singapore technology company established in 2014.

Dedicated to creating a better-connected world for everyone, BIGO provides a portfolio of video broadcast and VoIP related products and services powered by advanced Artificial Intelligence (AI) technology. The major products include Bigo Live, Likee (Formerly LIKE video), and imo, and the company now has over 300 million monthly active users in over 150 countries.

To enable people to showcase, discover, and stay connected, BIGO is devoted to continuously innovating its AI capabilities, allowing our users to enjoy a positive, healthy, and creative online environment.

At present, BIGO has 5 R&D centres, in Singapore, U.S.A., Middle East, India, and China, and over 20 offices around the globe.

For more information, please visit our website:

OUR MISSION

Connect the world and share beautiful moments.

OUR VISION

To be a content platform inspiring one billion people's lives.

OUR KEY TO SUCCESS

BIGO is dedicated to technology innovation. We own over 40 patents in VoIP/Video related technology, and over 60 patents are under the process of application.

About Our Product-BIGO LIVE

BIGO LIVE is founded in March 2016. BIGO LIVE is a leading mobile live stream APP where users live broadcast their life moments, show their talents, interact and send virtual gifts in real time, and enjoy fun live sessions with people worldwide.

BIGO LIVE has over 200 million users globally in over 80 countries and regions and is currently the market leader in the industry.

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