Job Description

Paid Media Marketing Manager, AbeBooks Marketing We are seeking an experienced Paid Media Marketing Manager to drive customer acquisition initiatives for AbeBooks' global marketplace. This role will focus on paid media strategies and affiliate marketing to achieve strong ROI targets and drive demand across multiple international domains. The ideal candidate is an experienced and analytical digital marketer with excellent communication skills, good business judgment, and a proven ability to deliver results. You should be passionate about data-driven marketing and have a deep understanding of the e-commerce landscape. This is an exciting opportunity to make a significant impact on an established company while reaching new audiences. If you are a results-oriented marketing professional with a passion for books and e-commerce, we encourage you to apply! Key job responsibilities: Develop, execute and manage comprehensive paid media strategies across multiple channels, including search, display, product listing/shopping ads (PLAs), and paid social. Manage and optimize AbeBooks affiliate marketing program to drive incremental growth. Build scalable international marketing programs leveraging various channels to meet sales goals and ROI targets. Conduct experiments and A/B tests to continuously improve campaign performance. Work closely with the marketing team to share insights, strategies and execute joint initiatives. Collaborate with engineering, sales and product teams to implement and optimize marketing initiatives. Analyze campaign data and provide actionable insights to stakeholders. Stay current with industry trends and best practices in paid media and affiliate marketing. About the team: At AbeBooks, our mission is to enable people to discover and own the books they love by bringing together the broadest selection of physical books anywhere. We are a global online marketplace for books and collectibles with hundreds of millions of new, used, rare and out-of-print books listed for sale by thousands of sellers. Minimum Requirements: 4+ years of professional non-internship marketing experience Experience using data and metrics to drive improvements Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience building and optimizing multiple, simultaneous marketing campaigns Experience managing or working within cross-functional marketing and creative teams Experience in multi-territory campaign management Experience in digital marketing and content production timelines and process Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. If you would like to request an accommodation, please notify your Recruiter. The base salary for this position ranges from $67,000/year up to $111,800/year. Salary is based on a number of factors and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. Applicants should apply via our internal or external career site. #J-18808-Ljbffr AbeBooks

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